Molly Mahoney is the awkward and insecure manager of Mr. Magorium's Wonder Emporium, the strangest, most fantastic, most wonderful toy store in the world. In fact, it's a magic toy store and everything in it comes to life — including the store itself. The Emporium only asks one thing of its customers: you must believe it to see it. But when Mr. Magorium, a 243–year–old eccentric, bequeaths the store to her, a dark and ominous change begins to take over the once remarkable Emporium.